A consulting service that aims to help the entity determine its overall strategic direction and build the basis for its future plans.

The service includes analyzing the current situation of the entity, studying the internal and external environment, working with the entity's leadership to formulate the vision, mission, organizational values, and strategic directions, in addition to developing a high-level strategic map that clarifies the entity's main strategic objectives.

This service focuses on defining the strategic direction of the entity without entering into the preparation of the operational plan or the operational details of the initiatives, which are developed in the strategy with operations service.